Sunrise Hospital & Medical Center ⇒ is a for-profit hospital located in the Winchester section of Las Vegas, Nevada, United States. A children’s hospital ⇒ is also located on the same plot of land which can be considered either separate from or part of the main hospital. Hospital Corporation of America ⇒ operates the hospital(s), two others throughout the Vegas area, and others throughout America.
I had misunderstood the name of the hospital to be Sunrise Pride when writing previous versions of this dossier. Even though this was not the only taxonomic mistake that I made throughout the Free Shirt Archive (“FSA”), I felt the dumbest about this and Wings, Suds, & Spuds because the correct names of both are clearly stated within the designs. The lesson learned is that just because something is on the front of the shirt does not mean that something is correct.
“Sunrise Pride” as such is a peculiar concept for any organization to attempt to promulgate. Pride is an inner feeling about personal accomplishments. No dictate through platitude alone suffices nor is even close to a substitute for a crew that cares paired with management that allows the crew to succeed. Sunrises, and sunsets for that matter, do not require human intervention as Earth has been orbiting around the Sun for billions of years. The Earth will continue to do so until the Sun expands into a red giant likely engulfing the planet in the process of growth after tidal forces likely shortens Earth’s orbit.
The slogan “the extra mile with a smile” was always straightforward enough for me to understand that there is an expressed intent to provide exceptional customer service. The extra mile half is an idiomatic phrase meaning a willingness to do more than is expected. The idiom is a Bible reference (Matthew 5:41 ⇒) attributed to Jesus of Nazareth within his Sermon on the Mount (“Sermon”) speech; the Sermon is also the source of the turn the other cheek idiom ⇒. “With a smile” is just a prepositional phrase whose only meaning is literal.
Does the FSA live up to the customer service expectations of a Vegas hospital? I am not sure yet if I have gone an extra mile though I like to think that I am close to achieving sufficient distance. I have always smiled.
Perhaps I was too smug early on. Previous versions of dossiers were poorly written, and unfortunately obscured the satirical mission of the project. The site was created during a period of the Web when webmasters would create pretentious “archives” of consumer goods. These archives invariably would provide too much information about how awesome the author is. The tone on those archives was invariably serious whereas the early FSA was obviously a joke. I determined during a site hibernation that I had to seem serious in order to best capture the vibe of those archives. I feel that my smile has merit for having the satire outlive the target. Those archives are seemingly gone, but the pretense lives on through blog posts about peoples’ sleeping cats, tweets about how awesome of a time one is having at a club, and facebook wall posts that are instagrammed pictures of dinner.